Boosted by Lightricks Case Study

Product Information Boosted by Lightricks Ltd, headquartered in Israel, is a one-stop-shop app for social media marketing and visual content creation. The app aims to empower small businesses and brands by helping them create engaging content for all social media platforms.

Challenges

• Boosted offers higher quality content and a better user experience with in-app purchases, but faces competition from Chinese rivals offering similar functionalities with more domestic and localized content.
• Many small business owners are accustomed to using free apps available on local Android stores, whereas Boosted was only launched on iOS in China.
• Achieve the same ROAS targets as on Facebook and other international platforms, despite the app not being fully localized for the Chinese market.

Creative Strategy

• Analyzed existing campaigns run by clients on Facebook and TikTok to gain insights.
• Identified B2B target groups and their needs, emphasizing the easiest and most efficient ways to create short video content for product promotion.
• Created user-generated style video ads optimized specifically for Douyin (the Chinese version of TikTok), incorporating trendy topics and popular soundtracks.

Campaign Management

• To launch the Boosted Purchase Campaign, relevant postback data for trial and purchase events were provided to Tykono via Appsflyer.
• During Week 1, campaigns were launched on Douyin (TikTok China) and Baidu Search, using ladder bidding methods to run install campaigns.
• In Week 2, campaigns transitioned to in-app event optimization focused on purchases and subscriptions.
• The campaign manager optimized ROAS through A/B testing by identifying the best-performing creatives.

Results

• CPA stabilized after Week 2.
• Significantly improved and maintained high ROAS.
• The client increased the budget by 800%, outperforming the two other agencies running campaigns for Boosted, with Tykono achieving the best results.