Product Information Ice Cream Inc. is all about giving players the power to control an endless stream of ice cream. With just a few taps, players can combine all their favorite flavors into the ultimate summer treat. This hypercasual hit captures the relaxing joy of summer sunshine and satisfies sweet tooth cravings.

Challenges The cost of user acquisition (UA) has been increasing in the Chinese market. Since Ice Cream Inc. had not previously run any campaigns there, the main challenge was to maintain the lowest possible cost per install (CPI) while bringing Ice Cream Inc. to a more diverse audience.

Creative Strategies

• Created user-generated content (UGC) style creatives, including footage of real ice cream with voiceovers.
• Produced a large volume of creatives daily to keep up with account spending.
• Enhanced in-game assets with After Effects to create stronger visuals than simple screen recordings, blending in film elements.

Optimization Strategies

• Managed multiple ad accounts with low bids to keep costs down.
• Employed double-bidding strategies to increase retention rates.
• Ran ad sets with compensation strategies to ensure a low CPI.

Results

• Daily installs increased by 264%, and CPI reached the target within just two days.
• The client increased their budget by 50% following these successful results.

Ice Cream Inc. Expansion Case Study

Product Information Ice Cream Inc. gives players the ability to control an endless stream of ice cream. With a few taps, players can mix all their favorite flavors into the ultimate summer snack. This hypercasual game captures the essence of summer relaxation and satisfies sweet tooth desires.

Challenge With user acquisition (UA) costs rising in the Chinese market, Ice Cream Inc. faced the challenge of running campaigns there for the first time. The primary goal was to achieve the lowest possible CPI while expanding the game to a wider audience.

Creative Strategies

• Utilized UGC-style creatives, featuring real ice cream footage with engaging voiceovers.
• Produced a large number of creatives on a daily basis to sustain ad spend requirements.
• Leveraged in-game assets and enhanced them with After Effects to create more visually dynamic ads compared to standard screen recordings.

Optimization Strategies

• Operated multiple ad accounts with low bids to maintain budget efficiency.
• Used double-bidding strategies to boost retention rates.
• Applied compensation strategies to run ad sets with consistently low CPI.

Results

• Achieved a 264% increase in daily installs, reaching the CPI target within two days.
• The client was impressed by the results and increased their budget by 50%.