Salad Video

Product Information Salad Video is a video editing app developed by Camera360, a leading image editing company, in mid-2020. The app allows users to automatically create short videos and vlogs using its AI Director feature by uploading just a few photos. It offers a large variety of popular templates designed to align with trending content. Salad Video was built for beginners who actively post content on social media, and it has quickly gained a good reputation within a few months of launch.

Solution We approached the project with a focus on creativity, diving into the purchasing audience and analyzing the product’s characteristics. Over the past few months, we have produced more than 200 creative videos for the app’s Event Optimization campaigns, successfully lowering the cost per acquisition (CPA) by 20-35% compared to the in-house teams and other agencies they previously worked with. Our efforts also helped the app achieve a ranking within the App Store’s In-App Purchase Top 25. Currently, we continue to precisely target paid audiences, drive ROI, and help expand the app to markets outside of China.