Salad Video, a brand new video editing app developed by a leading image editing company Camera360 in mid-2020. The app allows users to automatically generate short videos and vlogs using its A. I director by uploading just several photos. It has a large number of popular templates made in line with hot trends. Salad was built for beginners who actively posting content on their social media accounts, and it has gained good word of mouth in the few months.
We started the project with creativity, dug into its purchase audience, and analyzed the characteristics of the product. In the past few months, we’ve produced more than 200 creative videos for its App Event Optimization campaigns, lowering it’s CPA by more than 20-35% than in house teams and other agencies they used to work with. Helping it ranked to App Store In-App-Purchase Top 25. Until now, we are still precisely targeting its paid audience, driving ROI, and helping this app expanding to markets out of China.