Mid 2021 – Present
- Pass cold-start with lower CPI
- Increase DAU to 5000+, maintain low CPI during a competitive time(Summer Vacation)
- Monthly active users 210000+, maintain CPI below $0.55
- For creatives, using iterations with various intros & story tellings to increase CTR and Playback Rate
- For visuals, hack versions are used for screen recording; eye catching contents are built using After Effects; appealing images are put on various placements
- For user interaction, increase audience engagement with clear CTA, asking the audience how they’d manage their own farms
- Testing and selecting the best channels of traffic: Ocean Engine, Kwai, Tencent, etc. ,while making corresponding creatives for each placements
- Setting a 2-day period to monitor ad-sets performance, targeting, and creatives
- Using different bidding strategies such as double auto bid, bid for 2nd day retention, low bid and Butler mode etc.
- Testing a large amount of diverse creatives under different AD accounts
- On Day 5, Ad-sets passed cold starts and reached $0.55 target KPI
- On Day 7, The spend of single AD Account increased to $1500, more than 2700 installs
- Took advantage of compensation of advertising platforms with low bid.
- Day 13 2000 of DAU, Day 16 4000 of DAU